Are Independent Realty Agents Better on the Gold Coast?
Written by: Joan Campbell
When it comes to real estate transactions, it is important to choose an agent that is ready to prioritize your interests. Hiring someone who doesn’t have your best interests at heart is setting up yourself for failure. You might even lose a significant amount of time and resources. You can choose either an independent realtor or a franchise. Although both entities provide the same level of services, some people argue that franchises are better while others swear by independent realtors. The best way to decide between Real Estate Agent Southport is to compare their pros and cons.
Independent reality agents have complete flexibility in the real estate industry. Therefore, they can run their businesses the way they prefer while offering the best services to their local clients. On the other hand, franchises don’t have the same level of control, especially at the local level, as compared to independent agents. Although an independent agent will have to manage and handle more, they can quickly adapt to the local market conditions, without losing their hold. For instance, independent realtors can build their own websites as they wish, which is a great move. More people are now searching for information online before they can make a buying decision.
The days of potential buyers visiting a home for the first time before buying are diminishing. With the freedom and power to build websites, independent realtors can meet the needs of clients, while attracting more buyers.
Most franchise realtors tend to outshine their independent counterparts on this aspect. Realtors affiliated with franchises tend to have more resources at their disposal, as compared to independent agents. With such a huge financial outlay, some sellers and buyers will prefer to work with franchises, since they feel they are safe. However, most agents affiliated with franchises fail to understand that these funds are not always available at the local level. It is the responsibility of every real estate firm to provide technology and training to its agents. Although franchises may have more resources at their disposal, they lack the flexibility of using those funds to venture into the local markets. Brokers affiliated with franchises also have to adhere to the regulations and culture. Although independent brokers may not have such a huge resource allocation, they are free to use different options.
Franchise agents have to pay a certain fee to the corporate office, whenever they make a transaction. For example, if you are broker attached to a certain franchise and you manage to make a sale, then you first need to pay the corporate office, before you can split the commission with your colleagues. The fees payable are different from one office to the other. On the other hand, independent brokers are free from that financial burden. This means they can save the funds that could have otherwise been paid to a corporate office, and use them to provide better services to their clients.
Branding and brand recognition are vital when deciding whether you should join an independent broker or a franchise. Most franchises have the advantage of having a national brand recognition and identity in large metropolitan areas. Independent brokers, on the other hand, have their national network, commonly known as LeadingRE. It is the largest body of independent agents and brokers worldwide. Members of this network are encouraged and empowered to come up with their unique brands. Although developing a brand cannot happen overnight, if you manage to do that, you will establish strong client networks with substantial rewards in future. If you want a brand that represents you and your business, then you are encouraged to go independent.
Hiring independent Gold Coast real estate agents is also cheaper, as compared to Franchises. Also, there are high chances that you will receive personalized attention, from your independent broker. Franchises deal with thousands of clients at once, and they may not offer the level of quality services that you deserve. Independent realtors have gained prominence over the years, due to their ability to offer an intimate relationship with their clients, based on their one-on-one interaction.
If you are planning to conduct a real estate transaction in future, then you need to carefully select your broker. Whether you select an independent agent, or you prefer to deal with a franchise, the most important thing is getting value for your money.